About Paranda

About Us

Paranda takes inspiration from the colorful sights captured by a young mother’s eyes that left her enthralled by the burgeoning beauty and, rigmarole of colors that define the indigenous fashion and accessory industry of Pakistan.

The cultural heritage of our country is composed to tomes and volumes of regional crafts and artifacts that possess unique characteristics which lend them an air of distinction. These crafts vary from region to region, but at their heart they are similar owing to the love and labor that our local craftsmen pour into the making of these. Each piece is handcrafted and is completed after numerous hours of painstakingly intricate work.

It is our desire to not just acquaint, but to impart the love and homeliness of these products to our customers, so that they may experience our unique brand of luxury.